40 YEARS AGO, THE 4A'S MULTICULTURAL ADVERTISING INTERN PROGRAM (MAIP) INTRODUCED 10 INTERNS TO THE WORLD OF ADVERTISING. THESE INTERNS INITIATED MAIP’S LEGACY OF SUPPLYING THE INDUSTRY WITH WORLD-CLASS MULTICULTURAL TALENT, INFLUENCING ALL FACETS OF OUR INDUSTRY. TODAY, MAIP HAS EVOLVED INTO A 22-WEEK PROFESSIONAL DEVELOPMENT PROGRAM, IMPACTING THE LIVES OF MORE THAN 130 YOUNG EXECUTIVES EACH YEAR BY PROVIDING THE PLATFORM TO LAUNCH THEIR CAREERS.
By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
Having evolved into a 22-week fellowship program, comprised of 12 weeks of virtual “Spring Training” and a 10 week agency experience, the program remains unmatched in our industry for scale breadth, ROI, and hours of development. MAIP has, and always will, continue to supply this industry with the future leaders, innovators, and change agents.
About the 4A's
Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
Members have unparalleled access to an abundance of helpful information and resources that will clearly serve to set them apart from their peers; these opportunities include national conferences and festivals, talent and diversity initiatives, local professional development seminars, on-demand research services, opportunities to interact with industry peers in committees and forums, and via the 4A's Web properties and online learning initiatives.